For Agvance needed a creative refresh that could stand up to the complex, data-heavy world of ag retail. I oversaw a brand system and digital presence that clarified their offer, modernized their tech stack’s look and feel, and gave their teams a platform to better tell the story. Bold visuals, smart infographics, and grounded storytelling drove the work.
 

Scope: Brand evolution, product UI, 3D visualizations, campaign development.